Ryan on Lebron/Howard McD — “not unrealistic enough.”
budlight house — “silly”
Abe and Betty — “Old People are Funny”
Tim Tebow — “Abort, abort, abort”
new Superbowl Shuffle — “I’m surprised McMahon’s that old”
Mr. Burns & Coke — “Simpsons. beyond butterfingers. time to end it.”
Free Willy – “The Indian Jon Maier”
cars.com — “pseudo Wes Anderson”
Letterman — “that was pretty good”
Dockers — “that was the better of the two not wearing pants commercials”
Bud Light Lost — “has anything EVER happened on this show?”
midget KISS — “Ryan, I know you approve of midget KISS”…”there was a midget stripper”
Google — “they made all their money back in adsense in the 30 seconds this commercial took”
NFL — “more arcade fire”
VIZIO — “why would i want to watch this crap on my television”
Tags: super bowl
The brain is acting upon the stimulants of coffee and 9 hours in front of an excel spreadsheet, so excuse what may be banal. Re-opening last semester’s tax notes for insight on a reducing the effective tax rate based on NOL usage, and the alarm clock of self-actualization goes off.
Knowledge vs. Education vs. Wisdom
knowledge, the act of learning, absorbing information, passive, only kept fresh by rigor, study and the spark to know more.
followed by education, the digestion of said data, slightly less reactionary than the soak of the above. Anyone can learn, but to really release those neural synapses to shore up the mind’s network, future application of past information must occur. I am in here.
wisdom – leveraging education to create new visions or destroy old relics, and catalyze this cycle all over again.
Tags: creativity
a living novel, written entirely using twitter.
Tags: creativity
In my consumer behavior class yesterday, the professor began a discussion on brand loyalty, and how it applies to the decisions we make. She brought up the point that marketers shouldn’t be interested in getting a consumer to “re-buy” but rather should create a relationship that makes a connection preventing the consumer from selecting alternatives.
One particular slide in the deck began to break my brain, but instead of daydreaming the remainder of the class away, I just noted to post here and pay attention to the rest. Here’s that slide:
Both inertia and commitment are valid reasons for brand loyalty, but from the marketer’s perspective, most would rather have loyalty based on the latter than the former. Of course there’s a cost benefit here, and any commitment that is based on inertia is (I assume) cheaper to maintain, but the risk of switching behavior involved between the two is on opposite ends of a spectrum. I’m sure you will come up with whatever brands that you have connections to and see how your loyalties are structured, but for me, almost instinctively, the newspaper industry was the first association that I made.
The Wall Street Journal best exemplifies the notion of commitment and as a result is in the best position to profit in the internet news era. Each of the three bullets of commitment can be clearly connected to the stereotypical biznassman reader. Whereas inertia is far too typical for most of the other big dailies, their inability to create a sustainable relationship with the reader, i.e. a brand loyalty, is one of the reasons behind the failures of Rocky Mountain News et al — and as a result when access to better content, as hammered on here and here and here became ubiquitous why they fell into the dead pool of the past.
At the same time, it’s not just the WSJ that has a monopoly on the committed reader. There is tremendous unlocked value in another market segment of the newspaper industry — community newspapers. Their niche focus is the value proposition that will allow them to make it thru the recession while the larger dailies topple and die. Whether this is a discussion on the notion of community (or lack of one on a larger level) or on brand loyalty is beyond this post, even with the internet, local papers are best suited in providing the needs and wants of their ur-consumer, consistent with coverage of community, and help extend that community by their reportage.
Tags: community, death, media, newspapers, rebirth
yay!
Discussion