Ravi on January 25th, 2010

The brain is acting upon the stimulants of coffee and 9 hours in front of an excel spreadsheet, so excuse what may be banal.  Re-opening last semester’s tax notes for insight on a reducing the effective tax rate based on NOL usage, and the alarm clock of self-actualization goes off.
Knowledge vs. Education vs. Wisdom
knowledge, the [...]

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Ravi on January 7th, 2010

In my consumer behavior class yesterday, the professor began a discussion on brand loyalty, and how it applies to the decisions we make.  She brought up the point that marketers shouldn’t be interested in getting a consumer to “re-buy” but rather should create a relationship that makes a connection preventing the consumer from selecting alternatives.
One [...]

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